Whilst affecting business scope worldwide, the pandemic has also significantly altered purchase behavior. The widespread tendency to browse products/services on search engines, social media, and other online forums is a noteworthy change. As a result, existing and upcoming businesses must work on effective Digital Content Marketing Strategy tactics to improve their online presence.
Why Approach a Digital Marketing Agency in Singapore?
Most Singapore-based businesses are under immense pressure to widen their online reach and generate leads on relevant digital platforms. Since the capitalisation scope or window of opportunity is limited, companies cannot afford to lose out to competitors. Adopting a DIY approach to digital marketing can be risky because of the sizable hiring expenses and uncertain outcomes. On the other hand, approaching a reliable digital marketing agency in Singapore will yield the following advantages:-
- Remarkably higher online visibility to attract the target audience.
- Data-driven insights and action points steered by experts.
- Online reputation management for a consistently positive brand image.
- Quick, assured, and tangible results at a reasonable, fixed investment.
- Implementing the latest digital marketing trends with a high-quality tech stack.
Effective Digital Marketing Tactics to Improve Online Presence in 2022
Propounded by the best SEO agency in Singapore, the following online marketing strategies are highly effective:-
- Running Well-Optimised, Mobile-Friendly Business Websites– It doesn’t matter how many cutting-edge digital marketing tools and techniques emerge and evolve. Having a well-designed and user-friendly website will always feature as a top priority. Today, ensuring a mobile-friendly website template, seamless navigation, and a clutter-free content layout are non-negotiable aspects of successful digital marketing.
- Striking Positive Client Conversations across Online Forums– The mere presence of a business on social media will not create a significant online presence. The CRM team must ensure that they engage in positive conversations that create an aura of authority, knowledge, expertise, consistency, and trustworthiness. Communication should be concise and uniform, from replying to user queries on forums to resolving consumer complaints on social media.
- Posting Well-Researched Blogs and Gated Content in sync with the Buyer’s Journey– The modern-day buyer has become extremely picky with a never-ending, virtual avalanche of content everywhere. Instead of posting generic content, businesses should map the buyer’s journey and curate content accordingly.
- Investing in Video Marketing– Attaining a swift connection with the target audience, informative and engaging marketing videos are highly potent. Given online users’ constantly lowering attention spans, a well-crafted video is the best way to communicate explicitly in a short span.
- Prioritising Google My Business for Excellent Local Visibility– Setting up a detailed Google My Business Page is necessary for the business to be prominently displayed on Google Maps. It is especially important if the products or services are to be sold to prospective clients in the vicinity. The Google My Business Account enables businesses to showcase their important details and best offerings to potential buyers. A robust business profile with high user ratings can also get featured in the Google Map Pack, further boosting its online presence.
- Tracking the Right Website and Social Media Metrics to Enhance Online Presence- A study of the website bounce rates, session duration, the number of pages browsed per session, etc., can help businesses improve their website. Similarly, with social impressions, audience growth, engagement rate, click-through, and referrals, the effectiveness of social strategies can be assessed. Tracking and improving the right metrics can help brands amplify their online presence on relevant platforms.
Conclusion
A well-crafted digital marketing campaign is crucial for widespread global or highly targeted local reach. Across most market segments of Singapore, the widespread internet penetration has made buyers more knowledgeable and discerning. They are most likely to purchase only after being assured of the company’s credibility and expertise. Subsequently, most companies that underwent heavy losses in 2020 and 2021 are bouncing back with effective digital marketing campaigns. Cost-effectiveness, precise targeting, and versatility are the important attributes that have made online marketing far more popular than traditional advertising. The digital approach and its phenomenal reach will be all-pervasive in the foreseeable future.
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