Good ratings are essential as the search algorithms of Google favour them. They have the potential to be rich with the keyword that you want to rank for. The services your business offers will be a part of the keywords you are trying to rank well for. It is imperative to respond to your customers’ testimonials as it improves your business’s visibility and increases the likelihood that a potential customer will pay heed to your business and visit your location. Testimonials give your audience a final push to buy your product or service. It is crucial to stay focused on reviews as they are precious to your SEO. Google favours high-rated websites.
Testimonials communicate trust to your prospective clients. They are essential to any B2B marketing strategy. They can also be the most trusted source for informing major purchase decisions that you make.
Why are testimonials important to your business?
Marketers have recognized the importance of testimonials as a form of influence customers have on other people, and it affects the whole process of buying. Testimonials are easily accessible on their website, and B2 marketers are trying to discover new ways to add credibility and information to the buyer journey and unlock the SEO value.
Importance of testimonials for B2B SEO?
The significance of SEO can be derived from the following three categories-
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Domain authority
The reviews via third-party sites will likely increase your domain authority when they are related to specific words and keywords.
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User experience
The testimonial content can also be used on the product and the solution pages. They can also be used for adding valuable context and social proof.
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SERP ranking
The testimonial content also directly informs your site performance and improves your brand’s visibility through the rankings and third-party sites.
Client testimonials also help you with long-tail searches, which allow the queries to tap more niche search terms. They are also effective at harnessing different types of language patterns.
How to turn the Client Testimonials page into SEO success
There are several benefits of gathering reviews and testimonials. However, how and where you use the content that your clients are sharing has a positive impact on your business.
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Get out there
Various BB2 review sites provide an opportunity to create and share testimonials. It is crucial to be prompt. It is a fact that the more review sites you see, the more visibility you will be able to create for your brand. For all the B2B marketers out there, some of the most relevant sites include-
- G2- A business software and a service review platform for helping buyers and sellers navigate the marketplace better.
- Google My Business- It is a global listing which helps the business connect with all the potential clients across the Google ecosystem.
You must ensure your business is listed on the most relevant review sites. You can build on customer loyalty by asking your customers to review the services you provide.
Many people avail the services of SEO Canberra which is an SEO agency that employs a variety of different SEO tools to aid your Canberra SEO campaign.
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Mind your reviews
The client-submitted reviews are a resource for many interesting insights and language that can help you with your keyword strategy. You should take an hour to review all your testimonials and you will see many questions and statements. You can also notice all the challenges and opportunities the clients experience with your service. You can also collect the data in a format which makes it very easy to analyze and quantify.
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Create specific optimized testimonial pages
You should have a clear vision of the keywords which matter the most to your target audience. There are several keyword-rich pages that can become the content pieces which link directly to the product as well as the solution pages.
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Create competitive comparison pages
Competitive queries are specifically employed during the research stage of the buying process and they have a significant value. You should select the testimonials in which your brand outperforms your competitors. It is also important to develop search-optimized pages around associated queries. It is very important for your brand to dominate the search terms.
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Use your reviews wisely
It is very important to ask yourself the following questions-
- What testimonials align with the message you want to convey to the targeted audience?
- Are the people who wrote testimonials well known in your industry? Do their words carry more weight?
- Does the testimonial use phrases that are relatable and accessible?
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Use your testimonials for using backlinks?
It is very important to use positive reviews as the beginning of a dialogue with your clients. It is also important to develop a co-marketing content and reciprocate with a review. You should proactively reach out to the best of industry lists and comparison websites to show them your testimonials and also ask them to add you to their reference pages.
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Respond to your testimonials
You should respond to your testimonials as it shows that you value your customers and the feedback which they leave about your services. The positive testimonials from your customers will increase the visibility of your business.
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Use Schema review snippets
When you have a testimonial or a review content on your website, adding schema markup to those pages makes it more likely that those pages will appear as results.
Google also provides documentation to explain how to implement the review snippet markup.
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Lead with branded keywords
You should mention your product category with your brand name when writing content. It will also ensure strong branding continuity across all the platforms. You can also use extra exposure for promoting your business.
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Test and test again
After you have selected appropriate reviews, A/B testing will also help you dial in on what resonates most with your audience. It is also important to know which reviews do your client like and which ones encourage the highest conversion rate.
